Concentrating in marketing equips you with the knowledge and skills to better understand, analyze, and manage consumer behavior, customer and business relationships, and firm strategy. You will practice applying tools and strategies used by businesses today to identify potential customers, introduce new products to the market, develop branding and advertising campaigns, and analyze market data. You will also be exposed to emerging trends in marketing analytics, services marketing, and social media and digital marketing.
You may either concentrate solely in marketing or choose a combined area of study that will complement your career goals.
Opportunities for Applied Learning
Marketing instructors often collaborate with local companies to provide you with hands-on experiences such as working on applied projects for course credit. Additionally, you will have opportunities to collaborate with marketing faculty on research projects to gain practical exposure to how marketing research is conducted. Marketing students typically complete at least one internship before graduation.
Sample Job Titles
Customer insights manager, business/marketing data analyst, market researcher, social media strategist, digital marketing manager, retail manager, visual merchandiser, advertising manager, creative designer, brand manager, sales manager, communications director, public relations manager, customer service manager, and fundraising manager..
Marketing
- B MKT 312
- B MKT 351
- One 300- or 400-level marketing elective
- Two 400-level marketing electives
Marketing and Entrepreneurship
- B MKT 351
- B FIN 404
- B MGT 400
- B MGT 460
- One 300- or 400-level marketing course
- One 400-level marketing course
Marketing and Finance
- B FIN 301
- B FIN 333
- B MKT 351
- B FIN 375
- One 300 or 400-level marketing elective
- One 400-level marketing elective
Marketing and Information Systems and Business Analytics
- B ITM 322
- B ITM 331
- B MKT 351
- B ITM 415Z
- One 300 or 400-level marketing elective
- One 400-level marketing elective
Marketing and Management
- B MKT 351
- B MGT 430
- One 300 or 400-level marketing elective
- One 400-level marketing elective
- Two 400-level management electives