Paul Miesing's "Mini-Mission Statements" Exercise

Companies sometimes use "mini-missions" as slogans and metaphors which can powerfully focus the organization’s efforts. Can you tell which company uses these well-known ones?

"Beat the competition"	"Mission success"	"The one and only"	"Capitalist tool"	"To be the first choice of the world’s travelers"	"Quality is job one"
"The document company"	"To make technical contributions for the advancement and welfare of humanity"	"Supplying products of the highest quality yet at a reasonable price for worldwide customer service"	"To help leading corporations and governments to be more successful"	"To give ordinary folk the chance to buy the same things as rich people"	"To make a contribution to the world by making tools for the mind that advance humankind"
"Just do it"	"We are forever new"	"To make people happy"	"To preserve and improve human life"	"Exactly"	"Screw it, let’s do it"

Pick one and see if it lives its values. What purpose does its mini-mission statement serve? To whom is the company communicating?

Mini-Mission Statements Exercise