new identity

New UAlbany Logo Reflects University's Tradition and Distinctiveness
Logo Unveiling April 10, 12:00 p.m., Prior to Fountain Day Ceremony

ALBANY, N.Y. (April 8, 2003) -- The University at Albany is set to roll out its new University seal, symbol and logo. The logo design, which incorporates an updated version of Minerva, the University's long-standing symbol, aims to reflect the history, tradition and modern-day distinctiveness of UAlbany. University President Karen R. Hitchcock will officially unveil the logo at noon on April 10 on the uptown campus, prior to the annual Fountain Day ceremony.

"The University at Albany has changed a great deal in the past 159 years. While this institution continues to evolve, we remain closely tied to our proud past and longstanding reputation for excellence. I am proud to unveil the University's wonderful new logo -- which we believe truly captures our important history as well as our bold vision for the future," said President Hitchcock.

As UAlbany gains growing recognition both nationally and internationally, the University sought to create a new identity system that reflects the quality of its academic and research programs. At the same time, special consideration was made to address the University's unique history. Historically, the University seal has served as the institution's logo. However, with the advent of electronic media, other publications and a campus signage and wayfinding initiative, there was a driving need to update it and create a bolder graphic symbol.

The new University logo consists of a redesigned wordmark and the Minerva symbol. The Minerva symbol is derived from the updated University seal. The arched frame that surrounds Minerva represents the modern architecture of the main campus.

The new identity is the result of the efforts of a campus-wide identity committee consisting of administrative staff, students, alumni and deans who guided the design team in producing the new seal and logos. The identity committee also aimed to foster a flexible identity system and guidelines that aid in the consistent use of the design.

The Albany-based firm Oberlander Design created the logos and identity system. The new identity will be phased in over the next several years.

Established in 1844 and designated a center of the State University of New York in 1962, the University at Albany's broad mission of excellence in undergraduate and graduate education, research and public service engages 17,000 diverse students in eight degree-granting schools and colleges.