Jordan Edelson, B.A. ’07

Upwardly Mobile

By Jim Sciancalepore, M.A.’93

"My work is my passion,” explained Jordan Edelson. Whether you’re a fan of the NBA, Lady Gaga, beer, perfume or a growing range of games, you may have held his work in the palm of your hand.

Edelson is the CEO and founder of Appetizer Mobile, a mobile-application development, consulting and marketing company. The Manhattan-based business was formed in 2009, and Edelson and his team have already scored numerous wins. 

From developing top-selling educational apps for Montessorium – which were featured in two Apple iPad TV commercials – to creating an experiential app for Lady Gaga’s Little Monsters tour and digital bobblehead versions of top NBA stars, Appetizer continues to expand its portfolio. Edelson noted that the company is now emphasizing the development of its own intellectual property and has instituted an in-house design lab to drive innovative ideas.
“I love being creative and never feeling boxed in,” explained Edelson, 29. “It’s very inspiring.”

Long before he arrived at UAlbany, Edelson was taking technology in new directions; his innovations included a digital-streaming channel for video games, formed when he was just 17. Edelson noted that the University gave him a “perfect foundation” of communication and business skills – a foundation that helps to fuel his passion today.