Courses in Marketing

B Mkt 310 Marketing Principles and Policies (3)
Analytical survey of problems encountered by firms in marketing goods and services; takes a marketing management approach to solving problems related to the structure and operation of our marketing mechanism and the functioning of its various parts.

B Mkt 312 Marketing Research (3)
Research process as an aid in decision making in marketing management. Specific attention to the planning of research and gathering and interpretation of data. Prerequisite(s): B Mkt 310 and B Msi 220 or equivalent.

B Mkt 351 Buyer Behavior (3)
Analysis of the theoretical foundations of buyer behavior. Emphasizes decision-making processes incorporating fundamental psychological functions, sociological interactions, and consideration of consumer and industrial buyer decision making as applied to marketing management. Prerequisite(s): B Mkt 310 and either A Psy 101M or A Soc 115M or A Soc 115G.

B Mkt 376 International Marketing (3)
Extension of business activities into international markets, cultural, economic, and political influences on global business operations. Prerequisite(s): B Mkt 310.

B Mkt 411Z Marketing Management (3)
General Education: WI
Marketing policies and strategies with special emphasis on the integration of production planning, pricing, distribution, promotion, and service in management decisions. Extensive utilization of the case approach. Prerequisite(s): B Mkt 351.

B Mkt 430Z Sales Management (3)
General Education: WI
Organization of the sales department, developing and training a sales force, sales planning and forecasting, quotas, territories, performance standards, and analysis and control of selling costs. prerequisite(s): B Mkt 310.

B Mkt 432 Advertising Management and Strategy (3)
Development of mass communication strategy. Emphasizes integration of advertising and public relations activities with the firm's overall marketing efforts. Prerequisite(s): B Mkt 351.

B Mkt 437 Business Marketing (3)
Helps students understand how organizations interact with one another. Marketing analysis, planning, and strategy is studied in business-to-business buying and selling situations. The environment of business marketing and the process of organizational buying are examined. Traditional topics, such as target marketing and the marketing mix, are often combined with advanced topics such as negotiation, relationship development, quality control, logistics, and international marketing. Prerequisite(s): B Mkt 310.

B Mkt 480 Selected Topics in Marketing (3)
Intensive study of topics in marketing. Topics may include project management, new product development, management of innovation, use of microcomputers for marketing decisions, retailing, and industrial marketing. May be repeated for credit when topic differs. Open only to senior business administration majors. Prerequisite(s): permission of School of Business.

B Mkt 480Z Selected Topics in Marketing (3)
General Education: WI
Intensive study of topics in marketing. Topics may include project management, new product development, management of innovation, use of microcomputers for marketing decisions, retailing and industrial marketing. May be repeated for credit when topic differs. Open only to senior business administration majors. B Mkt 480 Z is the writing intensive version of B. Mkt 480. Prerequisite(s): permission of School of Business.

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