This course is an introduction to e-commerce and e-business, addressing the strategic aspects of conducting business online and the supportive technologies that make e-business work. The course reviews the market considerations, technical infrastructure and business impact surrounding the analysis and implementation of e-business. Students are exposed to a variety of resources, including relevant industry publications, case studies of existing e-businesses, and guest lectures from industry professionals. To maximize the value for the students, the course focuses on (1) Job market preparation (2) Real-world applications and industry integration (3) Variety of resources, topics and experiences.
Social Media, marketing, Facebook, Instagram, Twitter, Customers, Consumers, Universities, Colleges, Ualbany