Strategies for Strong Vaccine Communication

Overview

Vaccine hesitancy has led to decreased vaccination rates and increased incidence of vaccine preventable diseases across the world. This increased threat to public health has led the World Health Organization to declare vaccine hesitancy as one of the top 10 threats to public health. The recent measles outbreak in New York and the crisis wrought by the COVID-19 virus have exacerbated challenges to vaccine coverage.  

However, strong provider recommendation and proper communication techniques have proven effective in closing this gap. This webcast will discuss communication strategies, including presumptive recommendations and motivational interviewing, as well as ways to integrate these strategies into their practices and use them with parents who seem hesitant about vaccination. 

Target Audience 

Physicians, physician assistants, nurses, nurse practitioners, pharmacists, community health workers and certified public health workers.

Note: This PHL originally aired on July 16, 2020 during the COVID-19 pandemic.  There is a small section on strategies to increase vaccination rates during the pandemic.  The majority of the content remains relevant post-pandemic.