Broadcast Email Procedures and Guidelines for Use

Policy Statement:

The University's email system can be used to distribute information to campus groups by specific affiliation (i.e., students, faculty and staff) or all members of the UAlbany community. All broadcast email messages are subject to authorization and approval by a senior executive (or their designee) as specified in this document.

 

Scope and Responsibilities:

Effective use of broadcast email depends on the University's ability to use it judiciously. Access to the University's broadcast email service is limited to individuals who have been designated to perform this function by the President, Provost, Vice Presidents or Chief Information Officer (CIO).  

Each division is responsible for establishing a protocol for approving and sending broadcast messages. Designated approvers are individuals who can make decisions on behalf of the division. This includes determining the appropriateness of all messages, proofreading for spelling and grammar, and following best practices for sending broadcast messages. Designated message posters are authorized to send broadcast messages. Senior executives may keep these roles separate, or assign individuals who are authorized to perform both functions. Only posters have access to send messages.

Information Technology Services (ITS) will create and maintain distribution groups for targeted University audiences. Designees may select from among these lists for distribution of broadcast email messages. Broadcast messages can only be sent to the targeted populations specified by ITS.

See Broadcast Email Lists for information about available distribution groups. 

 

Procedures and Guidelines for Use:

Broadcast messages are intended to reach a targeted audience in order to convey important, relevant information. The University's email system is a limited mechanism for the delivery of emergency or time-sensitive information. Messages which must be communicated quickly should use multiple methods of conveyance. This policy is not intended to address emergency situations.

 

Designees:

The President, Provost and Vice Presidents must provide Information Technology Services (ITS) with the names of their designees in order to have broadcast email access initiated. Changes in designees should be submitted to the ITS Service Desk.

Message Format and Content:

  • Authorized senders are responsible for approving the final text of the message. The quality of broadcast messages reflects on the sender, the sending office, and the University. As the final approver, senders should take the time to thoroughly proofread all messages for content, spelling and grammar, to ensure they reflect positively on the institution.
  • All broadcast email messages must comply with the University's Responsible Use of Information Technology Policy.
  • Messages should be brief.
  • ITS discourages the use of attachments or embedded images. Web links should be used to direct recipients to additional information or graphics. Messages may provide links to web pages or PDFs.

Why This Service is Limited:

Use of broadcast email messages is limited primarily for two reasons. The first is to ensure that the service is used judiciously. Messages should convey information to populations for whom it is relevant. The second is to safeguard the University’s network resources and the ability to deliver personal email messages in a timely fashion. ITS strongly encourages all designated senders to comply with these guidelines and best practices information.

For more information, visit the ITS website or call the ITS Service Desk at (518) 442-3700.