Brand Identity

What is a brand?

A brand is the sum of all impressions, thoughts and feelings held by customers, resulting in a distinctive position in their mind’s eye based on perceived emotional and functional benefits.

The University at Albany's brand is firmly rooted in our mission: “To empower our students, faculty and campus communities to author their own success.”

It is through our ability to unleash greatness, in all its forms, that we will realize our vision “to be the nation’s leading diverse public research university—providing the leaders, knowledge and innovations to create a better world.”

The world needs greatness and just as we did in 1844, it is all of us — the Great Danes — who will answer the call.

Marketing Materials & Digital Media Requests

Quick Reference Style Guide

For complete information, please review our University Brand Guidelines.

Name

Please use these names:

University at Albany
UAlbany
Great Danes
Great Dane
Damien the Great Dane

Never use these names:

UA
SUNY Albany
SUNY A
University of Albany
Danes
Lady Danes
Dane
Damien

Colors

UAlbany's colors are purple and gold.

Two squares showing UAlbany purple and UAlbany gold

Color	PMS	CMYK	RGB	Web/Hex
UAlbany Purple	269	78,100, 0, 33	70, 22, 107	#46166b
UAlbany Gold	124	0, 28, 100, 6	238, 178, 17	#eeb211

Our identity also uses 100% black, 100% white and gray (50% black).

Three squares showing 100% black, 100% white and gray (50% black).

Fonts

UAlbany uses Public Sans, Janson Text and Rational Display in its print media. Download Public Sans for free.

Website editors should use the fonts provided in the web template.

Please contact Marketing Services at [email protected] for information about obtaining University-approved typefaces.

Examples of the Public Sans, Janson Text and Rational Display fonts

Photos

View and download University photography at ualbanyphotos.com.

Email [email protected] with any questions.

Institutional Brand Marks

UAlbany has two institutional brand marks:

Minerva: This is our primary brand mark. It is typically used when content relates to the Academic profile of the University.
Split A: This is our alternative brand mark. It is typically used when content relates to the Athletics profile or the Student Life profile of the University. The UAlbany A should never be used as the letter "A" within a word.

Variations of our logos can be downloaded for official University use. Available file formats include:

PNG (most popular): High resolution image file, transparent background, can be used for print or digital media
EPS: High resolution vector file, used for large-scale print media or for applications such as vinyl, embroidery, screen-printing, etc.

Please refer to the University Brand Guidelines for usage guidelines.

If you have questions or need another file type, please contact [email protected].

Type	Image	Download
Minerva 1 (Primary)		Download PNG files of Minerva 1 (Primary). Download EPS files of Minerva 1 (Primary).
Minerva 2 (Secondary)		Download PNG files of Minerva 2 (Secondary). Download EPS files of Minerva 2 (Secondary).
Minerva 3 (Alternative)		Download PNG files of Minerva 3 (Alternative). Download EPS files of Minerva 3 (Alternative).
Minerva 4 (Alternative)		Download PNG files of Minerva 4 (Alternative). Download EPS files of Minerva 4 (Alternative).
Split A		Download PNG files of the Split A. Download EPS files of the Split A.

logos